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LOOK HOW TIME AND MEDIA FLIES. Courtesy of http://www.dreamsystemsmedia.com

In today’s marketing climate, the overwhelming volume of consumers are being forced to adapt to the influx of media messages that has got people completely “tuned in,” or downright, “turned off”…in a figurative and literal sense. Figuratively speaking, the little “white noise” that is rarely seen, but always heard—is spiraling around us, permeating our “backgrounds of life,” so to speak. Consumers and businesses are adopting and adapting new technologies to help select the who, what, when and how they see, retrieve, and ultimately process the marketing messages that interest them. But, when is enough enough—at what point will consumers take responsibility for the maximum amount of media content that they have full control over? Or do they?

According to an article featured in the Chief Marketer (2009), it makes this point so clearly; “digital video recorders make it possible to watch TV shows — minus commercials — at the consumers’ convenience, and the iPod’s playlist capabilities produce personalized music selections without advertising interruptions”. Consumers CAN and WILL make the best decisions for themselves, when it comes to how they choose brands, and maintain a loyalty to that brand. VCR marketing gave way to CD’s; CD’s to DVD’s; DVD’s to Blu-Ray, Tivo, DVR, etc. The list goes on and on until businesses and consumers alike are on the same page with products and services that must be designed to meet (and incorporate) the needs of the people; equipped with new innovations and outstanding customer service/retention building programs and services.

How many of you believe that what you see, do, and hear on the internet is your business and no one else? How much trouble would our society being in if we didn’t have internet laws that are similar to the “laws of the land? There are numerous debates escalating year after year about the ways that “spammers,” “cyberbullies,” and internet hackers are moving into our personal domains and invading our work and personal space.  The fact that consumers are able to preserve any form of anonymity in this day and age, leaves a lot to be said. But how long will this truly last with major companies wanting to  capitalize the web and not allow “net neutrality” among the planet? How safe is our work online, really? And, how private are our personal thoughts, ideas, concepts, and beliefs?

Intellectual property infringement laws seem to be changing as frequently as technology is changing. As marketers and consumers hustle to keep up with standardized copyright and infringement laws on a national level, we now must fight the “cyberbullies” who are attempting to capitalize on the personal freedoms of the internet worldwide. Consumers are well aware that issues like these are becoming a major concern within our government (Reed, 2011). While the categories of intellectual property intertwine to some degree, the balancing act continues on with what is considered “personal” property online, versus what is perceived to be of a “public” nature. A fine line must be drawn to protect a person’s originality and authenticity of their “own” work–regardless of who wants to access the information for themselves.

http://blogs.census.gov/directorsblog/2011/10/the-future-of-producing-social-and-economic-statistical-information-part-iii.html

  The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain.  The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

Marketers are building closer ties with their consumers as they search, share, and consume entertainment on their mobile devices. Its become an necessity for on-the-go or on-the-run consumers to not have to think about bulky laptops, internet connectivity, plugs, cords, phone lines, etc. Mobile marketing ads allow consumers to do a lot more than in years past. By creating an effective brand presence with the help of mobile technology, provides an instantaneous win-win situation for both the company and the consumer…if the experience is pleasant and worthwhile.

According to Limelight Networks, Mobile Marketing Ads/Messages Should:

  • Optimize your website for mobile devices
  • Take advantage of mobile context
  • Create richer mobile experiences by adding video and interactivity

In addition to website advertising, consumers must learn how to use every mobile opportunity to their advantage. Here is a list of marketing measures that displays important details regarding website effectiveness and efficiency.

  1. Measures of attitudes
  2. Measures of efficacy and effectiveness of interaction
  3. Measures of informativeness
  4. Measures of intensity and quality of interaction
  5. Measures of decision outcomes
  6. Measures of intention
  7. Measures of behavior, usage and gratification
  8. Measures of presence
  9. Measures of perceived control and vulnerability

Always be sure to check your bottom line metrics to determine if repeat visitors are actually making purchases on your website; or if they are haphazardly clicking along without a care in the world. Obviously, they are ones you must look out for when considering how effective and compelling your website truly is. Some visits to a website can be completely unintentional; therefore making retention and acquisition rates inaccurate.

With all of the changes that occur on Facebook today, it is no wonder why people are frantically trying to keep up. I am constantly having to remind the friends and family on my FB page that with time comes change. And, with technology comes new innovations. But again, change is inevitable.

Just look at how far we’ve come over the years with technology. Remember the huge gray cell phones that were so heavy and cumbersome, you needed bulging biceps and six-pack abs just to hold them up to your ear? Well times…they are a changing! I would hate to have to go back to those days of old—when kids carried pagers (or beepers) to school, perpetrating like they were the “stuff.” Nowadays, kids are carrying around iPads, iPhones, Blackberry’s, etc., mostly at the expense of being able to access their favorite social media sites, like Facebook and Twitter.

Take a look at the timeline of Facebook changes that was posted on Mashable Social Media by C. Taylor. I think he very well may be on to something here.

Here is the link:      http://mashable.com/2011/09/22/facebook-changes-roundup/

 

What Can Blogging Do For You?

Every now and then, people need a little something to chatter about on a massive scale. Be it business related; personal or social; financial or recreational—whatever—blogging can literally be your very own “chatter box” when it comes to consumer buzz. Marketers tend to listen to the chatter to try to gauge where the consumers are with the marketing concepts of the brands; positive or negative product experiences; basic concerns, questions, comments, etc. But, what happens when the buzz is coming from an unreliable source?

Companies must be aware of the “unofficial blogs” out there that have the potential to spread the wrong message about your business and brands. Blog authors can say what they want, and mean what they say (typically) and without fear of persecution. So, the problem lies in whether the next reader believes what they’ve read. When negative commentary or “bad buzz” hits the mainstream, there is no telling how far it will go…and to what end that buzz could damage a company’s reputation, credibility, and brand loyalty.

Sellers enjoy many benefits of direct marketing . It is a great tool in customer relationship building because it provides direct communication with customers. (And, so does Facebook).

Direct marketers can also gather a mountain of information about their customers that not only “enables them to provide additional value through new products and services, but it also allows them to more precisely target who likely customers are,” according to research.  (And, so does Facebook).

Direct marketing allows sellers to customize their own offerings, create ongoing relationships directly with customers, preserve privacy (to an extent), and constantly adjusts to improve response rates. (And, so does Facebook).

Direct marketing also can reduce costs and minimize the need and uses of overhead from securing retail space, acquiring utilities, etc.  (Can Facebook do this)? The answer is still yes, because social networking allows consumers to increase the speed and efficiency of the inquiries for a brand or service.

To sum it all up—direct marketing (and Facebook) can be fun if the two mediums work interchangeably to:

1. Save consumers time and often times money,

2. Allow consumers to view products and consumer commentary before making a purchase or an inquiry for a potential purchase,

3. Offers a broader selection of products, goods, and services,

4. Allow comparison shopping between competitors and,

5. Allows the individual and seller to customize direct-order products.

 

 

 

 

 

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